If your customers have no reason to make an appearance, they probably won't. Offering content that resonates with your customers is the obvious tack for getting new and repeat visitors, but keeping an HTML site updated with fresh new content is impossible if you are not a coder and expensive if you have to hire a coder.
Content management systems, like WordPress and Drupal, make publishing content easy and fast. With the upfront help of an experienced developer, you can have a CMS that allows you to update your website as often as you like. And a site that has new content will keep your audience engaged, interested, and visiting.
The majority of websites we build for clients are WordPress or Drupal, and we have no bias toward one or the other. We will choose the platform best suited to meet your needs, whether that is ease of use for an individual writing articles or a platform intended for a team of content editors with varying levels of access.
We can even help you develop content to keep your website fresh and friendly with engaging prose.