Visit www.cp-av.com

ClarkPowell, a company with over 23 years of experience in their field, sells and rents audio visual equipment and supplies nationwide. They came to us for a revision of their product intensive web site to increase item organization andstreamline their user interface.

The goal in updating this web site was to create for ClarkPowell a highly effective e-commerce presence on the internet. The resulting design is very user friendly and intuitive, with the viewer retaining access to all product categories from any page via prominent navigation links neatly organized down the side. Alphabetized and easy to read, users can quickly find the category of audio visual equipment they need. Subcategories for main product types help to further organize items. We added a search function as well, which exponentially increases the viewer's ability to find products.

We developed all product listings with a sense of uniformity and simplicity in such a way that it not only increases usability, but also adds to the overall sleek, hi-tech look of the site and keeps it up-to-date with current design trends. The ecommerce aspect of the site is enhanced by the clean look which employs effectively placed white space to ensure product photos and descriptions are the main focus. A punch of unifying color drawn from the ClarkPowell logo adds interest and a professional appearance throughout each page. Obviously placed "add to cart" buttons and a familiar purchase process make ecommerce on this site a snap!