Usability. When you get right down to it, this has to be one of the more important facets of designing an interactive web site. While we always pay close attention to navigation, architecture and clarity of purpose, if you want a full blown, down and dirty, detail driven usability analysis of your current site or the site we are designing for you, we bring in the big guns. "20/20 InSite".

WebMistress.com has had an alliance with 20/20 InSite for four years now and always recommends this service to our clients.

20/20 InSite Usability Reports

Chris Tobey

Imagine going to your car one morning only to find the headlights missing, the steering wheel located on the passenger side and the gas and brake pedals reversed. As unlikely as this is for you and your car, something similar is happening daily to millions of hapless Internet "drivers" as they attempt to navigate their way through a hopelessly confusing maze of websites. Granted, this kind of problem may not endanger anyone's physical well-being but it could be quite hazardous to your company's fiscal well-being. Ask yourself this question: "What's the point of spending thousands of dollars on a website if it only frustrates my current and potential customers?" A recent study shows that design changes resulting from a comprehensive website usability review can produce a return on investment of up to one thousand per cent.*

Visitor-centered

The 20/20 InSite Usability Report is a visitor-centered report based on website "ease-of-use" best practices as recognized by the world's most highly regarded user interface experts. We have combined their knowledge with our own seasoned analysis to produce a comprehensive, custom evaluation of your website. We do this by asking questions and performing tasks exactly as your visitors do. Then, we present the results and suggested improvements in a format that is easy to understand.

Several Flavors

20/20 InSite usability reports come in several "flavors" depending on the development stage and complexity of your site. Prices start at $1800 for a 20/20 "SnapShot" report for a small to medium site in pre-production to $5000+ for a comprehensive review of an existing site with hundreds of pages. Check with WebMistress.com for details.

Sample Report

Click the image to view a Sample Usability Report.

File Size: 2.68 MB

Acrobat Reader must be installed to view the report. Click here to download the free plug-in.