A lot goes on behind the scenes when designing and developing a great web site. We thought it would be helpful to talk a bit about what we do, and why you pay us the big bucks to do it.

Design

Architecture/Content Development:

 Deciding what information to present and how to organize the information to best meet your visitor's needs is the actual brain work behind how the site will work and what will make your business successful on the Internet. A quality design with pertinent content provides smooth navigation, an interesting experience for the visitor, and room for future growth.

Interactive Graphic Design:

 The "GUI" (graphical user interface) is an integral component in the development and delivery of new media products. It is through the GUI interface that we brand your image, coordinating the look and feel with business cards, letterhead, advertising and other established print media design.

Page Layout Design:

 The look and feel of all pages subsequent to the home page is just as important as the home page. The careful coordination of graphics and type styles will tie all areas of the site together for a professional, smooth presentation.

Production

Content Management:

 Perhaps one of the more important aspects of the project is deciding what to say and where and how to say it. Unlike other aspects of production where you can let out your breath and say "I'm done", content management never stops. You must constantly appeal to your audience with fresh and interesting information. Done properly, your web site will be easily updated, keeping the content new and your visitors interested.

Copywriting and Proofing:

 Using professional editors and copywriters to create and streamline your online content helps make your presentation professional and easy to read in this media. Typically, companies use their in-house talent, but WebMistress.com offers quality copywriting and editing services if you do not have adequate resources.

Page and Graphic Layout:

 Presenting a layout on the web presents particular challenges, but it is very similar to the production of a printed catalog or brochure, where the graphic elements, images, and text are placed for the most effective artistic presentation.

HTML Authoring:

 When coding each web page to an agreed upon HTML standard, care is taken to ensure that your online presentation appears consistent across user platforms and browsers.

Graphic Production:

 Taking existing artwork, photography, animation, and video and optimizing it for online publishing.

Technology / Databases / Custom Programming:

 Utilizing programming languages and technologies such as PHP, MySQL, Perl, CGI, and JavaScript, to give interactivity and flexibility to the project. This can range from a simple response form to a full blown e-commerce area.

Promotion and Marketing:

 There are many reasons and ways to promote your web site. Depending on the nature of your business, whether you need an online corporate presence or you wish to launch your business from the web, WebMistress.com can help focus on your particular business need and prepare your promotion and marketing strategies, including Search Engine Marketing.

Host Setup:

 As an IPP (Internet Presence Provider), we provide an excellent hosting package with competitive pricing and features. The functionality inherent in our web host accounts enables us to develop your site with all the sophistication you need. Of course we aren't your only choice and we'll be happy to develop your site and help you host it at another IPP.

E-mail:

 The best way to manage your organization's E-mail is through your web site, utilizing your company's domain name. We can help you through the process of setting up and maintaining multiple E-mail addresses and aliases that will help you streamline processes.

Web Site Maintenance

Site Maintenance:

 We offer very flexible maintenance programs designed to meet your specific needs. Whether you require 5 or 30 hours of maintenance each month, you can have confidence that your web site will be updated in an efficient and timely manner on a regular basis.

Training:

 WebMistress.com can either maintain your web site or can train you to use your in-house resources for daily maintenance. We provide patient explanation for all the processes you'll need to master to keep your content fresh and interesting.